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You don’t have to go deep into the boring stuff, just get a clear idea (and be clear, it’s important trust me), on who your target customer is and focus on their needs, wants and likes.ĭon’t aim to please all the online buying customers, because you won’t no matter how hard you try. I know I know, we hate having to think about marketing stuff! But if you think about it, without a market you don’t have a business. So many artists make the mistake of not identifying their customer.
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So grab a cup of coffee, I have a lot to say on the subject which I hope you’ll find useful! I’ll be focusing on selling illustration-type products, but most of the insights and tips below will apply to just about any online digital product. And trust me, there’s a fair amount of ugly! But rather it’s an article on my first-hand experience at selling digital products online as passive income, including the good, the bad and the ugly.
Digital art files how to#
It’s not a step by step guide that will take you through how to open a shop and upload your artwork. So I decided to write an honest article answering some of those questions and give you the pros and cons about selling artwork online in the form of digital resources or print-on-demand (POD) products. I’m often asked by other designers and artist who want to start selling online, “what should I sell”, “where should I sell”, and the most common “can I make a living from it?”. Now artists have more control over their work and how they sell it.īut given the relatively new nature of the digital product boom means it can be difficult to find information about the ins and outs of earning “passive” income. Royalty free image libraries for example, have been going for decades.
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Selling artwork to earn passive income in the form of digital products or resources is a growing attraction for many designers and artists.
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